Technologies: Photoshop, PHP, MySQL, Paypal eCommerce, Sophia Software, WordPress
Key Features: Responsive Design, Search Engine Optimization, SEO Landing Pages, Custom Photography, Social Media Integration, Copywriting, Customization, and setup of the eCommerce site to allow for part selection and purchase online.
Results: This website is an awesome tool to inform the public about the capabilities of the company, the team, and to help those with existing accounts connect to an eCommerce platform to buy parts online. This site provides a world-class feel to this company to reflect the actual capabilities and the 30+ years in the business of selling auto parts. A connection to an eCommerce site allows online shopping for existing customers.
The Search Engine Optimization (SEO) for the website allows the website to be found in searches for anything to do remotely with auto parts in Guelph. (filters, suspension, brakes, etc.). Approximately $2 million dollar increase in annual sales after the website redesign.
