Visual Thinkers specializes in the Auto Parts industry. We work with eCommerce software such as Sophio, Epicor, Magento, Shopify, and other eCommerce software products to help you get your eCommerce store online, so you can sell to your wholesale and retail customers. We can provide SEO (Search Engine Optimization), Video, Social Media and other Digital Marketing services to help your company grow.
Our team has a combined experience of many years and hundreds of projects completed. We work with all different types of stores including performance specialists and replacement aftermarket stores. We can help you make sure your Line Card is well represented in your online store, and we have knowledge of different data providers for your catalog.
Some of our clientele include Linamar Corporation, A&A Discount Auto Parts, and Guelph Auto Parts. We have completed several projects for these companies along with ongoing marketing, development, and website maintenance services.
For our website design service, we completed many Auto Parts websites, one for Linamar Corporation for its Harvestec division and for Guelph Auto Parts a custom-built site was completed, connected to an eCommerce store. We continue to maintain and upgrade the A&A Discount Auto Parts web store. The current Linamar website was in fact influenced by our other design.
Automotive Website Design and software maintenance are important for most Auto Parts companies because there is an ongoing need for:
- new graphics for specials
- maintenance of any piece of software
- continuous improvement of the website and software through testing of various ideas
- analytics monitoring
- management of online orders, monitoring new and useful trends and ideas in the industry and their implementation
- Security management of websites so that they remain up to date and as secure as possible
- new features and content to attract visitors, etc.
- ERP system development
- EDI programming and API programming
- CRM system implementation
- Social Media Management and Training
- Search Engine Optimization (blog posts, infographics, link building, on-page optimization)
- Videography and Photography
There are many reasons to have an ongoing relationship with an agency, such as saving money on full-time staff, having the best expertise in the industry available and fresh ideas. It makes sense to partner with a specialist organization in the industry.
If you are interested in creating a mobile application for your Auto Parts business, we can help you. This is a new trend that can help differentiate your business from others, where you can provide your catalog and a system to let your customers order quickly and conveniently. For automotive parts manufacturing organizations, there are many applications of mobile or tablet-based application including process control, tradeshow demonstrations and augmented reality. If you prefer to deal with people that understand the auto parts industry rather then generalist companies then Visual Thinkers can help you with all aspects of your development. Contact us for your free quotation and site audit today!
How do Visual Thinkers build websites?
A website should number one be as helpful as possible in communicating with the prospects and customers of your organization and allowing them to quickly make a purchase with their convenience in mind or to find the information they need to make their purchase. It should answer their questions around your organization and products. Different colors and functionality would be selected depending on the clientele. For a performance website, different bolder colors might be chosen such as orange, red, green, yellow etc.
We use a variety of different content to attract prospects and customers to the site. The first thing Visual Thinkers would do is make sure we understand your customer and come up with some buyer personas, fictional characters that represent characteristics and questions your buyers may have, so we can better target your marketing. According to HubSpot, the Buyer’s Journey consists of Awareness, Consideration, and Decision. To do a good job of covering all these phases, content from each part of the journey should be created to help people in each phase. Awareness content could include social media posts such as short videos, pictures, and blog articles answering questions which are visible in search and on social media. It can also include different forms of online advertising such as Facebook, Google and LinkedIn ads. These could be installation how-to’s for different parts, for example, like on aadiscountauto.ca here: https://aadiscountauto.ca/downloads.html .
A blog, for example, is a great way to attract people to the site and keep them coming back for fresh content, and for content to share on social media. You can also use other longer form contents such as eBooks and reports to provide useful information to someone in the awareness phase.
The consideration phase is when a buyer is looking for possible solution options to their problem. At the consideration phase, content such as educational videos, live interactions, expert guides, and comparison whitepapers, will help people now selecting their auto parts company.
At the decision phase, the solution process has been decided on and the auto parts company information is being gathered. This includes product information, vendor comparison, product comparison, case studies, trial downloads, live demo are all useful tools.
There are many nuts and bolts considerations as well, such as specialty part request forms for specialty parts which are not readily available on the e-store, how the site will be laid out to best serve customers and attract new ones, how will the design look for the customer base, which could be different for replacement parts specialists vs performance specialists, etc.
For a replacement part specialist, a blue colour is often selected. Check out screenshots below of companies that do a large selection replacement parts.
Check out this site by Racetronix, a performance parts specialist.
For different types of auto parts companies, each one has different considerations in the design and development of the site.
One thing we like to do is to find a way to differentiate our clients from their competitors, for example, to allow people to chat with an in house mechanic or staff member online, about their installation needs, or to find some other value-added service that you can provide that other auto parts companies don’t offer online, since competing by price is more difficult in this day and age because of the bigger suppliers having better buying power and the ability to make a profit on lower margins.
Another method we use for the design of your website is something called Use Case Analysis. This idea is simple. We think about how your prospective client or existing client would use the website and map out how they would use it. We make sure the site is as easy to use as possible for the prospective client or existing client to accomplish their goals. This article has a brief introduction to this idea. https://study.com/academy/lesson/use-case-analysis-tutorial-examples.html
Finally, from a marketing perspective humanizing your brand is important, since people relate to people, not to brands, so photography and videography of the staff are often key. We can provide photography and videography for your project.
Contact Visual Thinkers today for your free SEO analysis and for your next project, we would be happy to work with you or answer any questions you may have about our organization.