9 Potent Auto Parts Social Media Tactics

Your auto parts company can use social media tactics to increase sales, provide better customer service and meet other business goals.

Platforms such as Instagram, Facebook, Youtube, and TikTok are great places for you to focus your social media tactics if you’re an aftermarket or OEM parts distributor. Here are some of the top strategies an auto parts business can use.

Social Media Tactics List

  1. AR Filters
    A fresh new idea is to create AR “Filters” for your brand. An AR “Filter” is a Facebook or Instagram camera with an alternative reality laid on top of it. You can create a racing game for your fans with your branding that they can play using the camera. Also, you could add effects to your next visit to the race track. In addition, a popular AR filter can generate millions or billions of views. Finally, AR can also be used to showcase parts in three dimensions.

    Filters can be very powerful social media tactics. For more information check out this article: https://www.visualthinkers.ca/2020/06/04/using-spark-ar-to-create-augmented-reality-effects/
  2. Photos Of Your Auto Parts Stock
    First, it’s always great to have pictures of the latest stock of parts that you have. Second, you can let people know what vehicles it fits, the advantages of the part and the manufacturer. Third you can let people know how many you have, and what type of part it is (i.e. OEM, Aftermarket, Performance, etc.). so potential buyers can get an idea of what you have for sale.
  3. Clever Auto Parts Memes
    Creating memes or sharing them is a great way to entertain and engage your audience. It’s very well-liked with automotive parts buyers in the B2C space. As well, make sure that it matches your brand’s values, and that it’s appropriate for your audience. Creating funny memes that stand for things your audience values is great. Sharing other people’s memes can be effective too. Finally, you can create great memes to go viral with your audience.


  4. Video Marketing
    Video content is a super social media marketing tactic for auto parts sales. Interview your customers about new products and existing products to find out why they like them. Finally, videography especially in social media can really help people connect with you.
  5. Contests
    Creating contests is a powerful way to engage a lot of people with your business. Some ideas for the auto parts industry include photo contests, automotive projects, and creating designs that others can use with their vehicles.

  6. Social Media Management Tools ️
    Use tools like Buffer or Hootsuite if you have a person dedicated to social media. These tools allow you to post to many accounts. Also, there are free and paid versions as well. Lastly, Buffer and Hootsuite also have analytics tools to see whether your social media efforts are achieving your goals.

  7. Online grammar and spelling tools
    Grammarly is a good tool as well to make sure your posts free of grammar and spelling errors. There is a free and paid version of this.

  8. Polls and Quizzes Polls and quizzes can be an excellent way to engage your audience to find out what they think about the latest trends and lets you do some market research as well. You make your social media more fun and interesting by using polls and quizzes.


  9. And last but not least, UGC (User Generated Content)
    Sharing user-generated content- anything, where your users interact with your company, is UGC. Examples of this include getting pictures of automotive-related items i.e. car shows, their rides, etc., or anything cool in the automotive world your fans do shows you appreciate them!

The auto parts industry is different and you need to do things differently with your social media then other industries. By being smart with your social media posts, you will increase your sales, and make your customers happy.

If you are interested in learning more about auto parts social media marketing and eCommerce technologies, you can review our online article posts here. If you would like to learn more about our marketing and technology services for the auto parts industry, please visit our Auto Parts Web Design, Digital Marketing and Mobile Applications page. For more information on online marketing strategy, check out the following articles on this website: Top 10 Reasons to Keep Your Website and Social Medial Up to Date and Visual Thinkers Marketing Primer. Thanks for reading my post.


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