10 Potent Social Tactics For Your Auto Parts Brand

There are many social media tactics that an auto parts company can employ to drive sales, some of which are better than others. With Instagram and Facebook heavily focusing on visual content, and being favored networks for the automotive consumer marketplace, these are great places to focus your social media efforts if you’re an aftermarket or OEM parts distributor. Here are some of the top social media strategies an auto parts eCommerce business can use to grow their community of fans and customers and keep them excited about your brand.

  1. AR Filters 🏍️
    A fresh new idea is to create AR “Filters” for your brand. An AR “Filter” is a change in the video output of your Facebook or Instagram camera with an alternative reality laid on top of it that can be created by you. You could create things like a race car helmet with your branding on it which people can then take pictures either in selfies or in other people’s cameras for your fans to use and to share with others as well. You can create a racing game for your fans with your branding that they play using the camera, or you could add effects to your next visit to the race track or next picture of your vehicle. A popular AR filter can generate millions or billions of views. AR can also be used to showcase parts in three dimensions. For more information check out this article: https://www.visualthinkers.ca/2020/06/04/using-spark-ar-to-create-augmented-reality-effects/

  2. Photos Of Your Auto Parts Stock 🚗
    It’s always great to have pictures of the latest stock of parts that you have where you can detail the kinds of vehicles it’s good for (fitment), the manufacturer, the advantages of the part, how many you currently have in stock, what type of part it is i.e. OEM, Aftermarket, Performance, Tires, and Wheels, etc. so potential buyers can get an idea of what you have for sale.

  3. Clever Memes 🤣
    Creating memes or sharing them is a great way to entertain and engage your audience, and it’s very popular with automotive parts buyers in the B2C space. Make sure that it matches your brand’s values, and that it’s appropriate for your audience though. Creating humorous memes, memes that stand for things your audience values as well as your organization, or sharing other people’s memes are ways that you can use that will potentially go viral with your audience.

  4. Video Marketing 📹
    Video content is excellent, interviews with your customers or you talking about your business, new products, and the products you have are great pieces to share with your fans. Video is huge when it comes to engaging others.

  5. Contests 🏆
    Creating contests is extremely powerful as well and can engage a lot of people with your business. Make sure you do run a legal contest to prevent any problems down the line and check with your lawyer to make sure that your content complies with all contesting laws. Different contest ideas for the auto parts industry include photo contests, automotive projects, and creating designs that others can use with their vehicles.

  6. Social Media Management Tools ️🦉
    You can use tools like Buffer or Hootsuite. If you have a dedicated person who can handle the posting and creating of content to several different social media accounts that your fans use, these tools can save time with your posting. These tools allow you to easily post to multiple accounts. There are free and paid versions as well. They also have analytics tools to see whether your social media marketing is achieving your goals.

  7. Online grammar and spelling tools 🌐
    Grammarly is a good tool as well to make sure your posts are spelling error and grammar error-free, so you look smart in front of your fans. There is a free and paid version of this.

  8. Polls and Quizzes
  9. Polls and quizzes can be a great way to engage your audience to find out what they think about the latest trends and lets you do some market research as well. This can also be fun for your fans too.

  10. And last but not least, UGC (User Generated Content) ✏️✏️
    Sharing user-generated content- anything where your users interact with your brand, get pictures of automotive-related items i.e. car shows, their rides, etc., or anything cool in the automotive world your fans does, shows appreciation of them.

In conclusion, the auto parts industry is unique and warrants specific tactics to generate results. By using smart strategies with your social media posts that will delight the audience, you will increase your sales and retain your customers as well. If you are interested in learning more about auto parts online marketing technologies, you can also review our blog posts here in this blog under the category automotive.

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